The Baltic Hotel

Logo Design, Branding

A hotel located in the heart of Brooklyn, New York, serving its patrons an authentic New York experience with the luxuries of a modern hotel.

The goal was to make it feel like New York with a mix of class and urban honesty. I created a mark that is distinct and does not ride the coattails of the current visual landscape, yet feels natural in the city. The handmade script is reminiscent of both graffiti and sports, giving the mark a feeling of authenticity and movement.