Vine & Co.

Logo Design, Branding

Vine & Co. is a team of highly trained and hyper collaborative doulas based in the Minneapolis area. We wanted to create a brand that felt like the tender care you would receive during childbirth but also formal enough trust you have a knowledgable caregiver on one of the most important days of your life.

We created a versatile system with seven colors and six marks so they could be used in a variety of combinations for different mediums or touchpoints. The “&” with the vine intertwined highlight how collaborative the care is and the connection these wonderful doulas make you with throughout the entire process.