The Salt Company

Logo Design, Branding, Illustration, Motion, Social Media, Merch

A visual identity for a group of inherently nomadic yet extremely energetic college students.

The Salt Company is not a company that makes salt, as one would assume, but rather an organization of college-aged students that is centered around faith, friendship, and growth. The goal was to create a brand system that was authentic, in motion, young, energetic, gender neutral, and very flexible.