Summit Credit Union

Art Direction, Design, Ideation

Summit Credit Union is a Wisconsin-based credit union focused on financial equity, giving back to the community and increasing financial literacy for everyone.

As an Art Director at Hiebing I worked with Copywriters, Creative Directors, Motion Designers and the Brand Development team to concept, design and pitch marketing campaigns to the Summit marketing team. Together we developed campaigns that were super visible in the Madison and Milwaukee areas through billboards, direct mail, digital banners, social media and print ads.

Along with large campaigns I was also art director a photoshoot for the University of Wisconsin-Madison athlete ambassadors and helped redesign the logo to include the “Equity in Money” tagline.